HKEX's GEM serves the needs of small and mid-sized issuers looking to raise capital to fund their growth. The market has lower eligibility criteria than HKEX's main board enabling these enterprises to capitalise on the investor appetite in the region, but within a well-established and regulated market. As well as the listing of local and regional enterprises, international growth companies can also enhance their business presence and raise their product profile in Mainland China and Asia by listing on GEM.